Who we are
And what we stand for matters,
because you matter most.
Why do we call our app Ínairí?
It's more than a name—Ínairí reflects our mission to empower neurodiverse people everywhere.
Neurodiverse individuals are extraordinary, possessing unique perspectives, exceptional talents, and an unparalleled capacity for innovative thinking. Their invisible differences - from heightened sensory awareness to intricate pattern recognition - often come with special needs that society is only beginning to understand and accommodate.
We understand this to our very core and live these experiences ever day. So at the heart of Ínairí are the letters 'ai', representing the artificial intelligence that personalizes each user's experience so they can be their best.
Our app harnesses AI to predict, alert, filter, and gently guide neurodivergent people towards greater focus, calm, and energy. We empower users to be authentic and ready to thrive in a world that can often be overwhelming.
The name Ínairí is inspired by the Japanese name Inari, which means "successful one." This aligns beautifully with our founder's daughter, Phoebe, from whom Phoeb-X derives its name; Phoebe is a Greek name meaning "radiant" or "shining one." We believe that Ínairí and Phoeb-X complement each other perfectly.
The name Ínairí also cleverly weaves together multiple meanings:
Like a canary, Ínairí serves as a sensitive companion for neurodivergent individuals:
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It uplifts spirits and encourages a positive outlook in the face of sensory challenges.
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It honors the intuition and sensitivities often experienced by autistic people and others with invisible differences.
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It provides freedom from sensory overload, allowing ADHD users to experience unrestrained joy.
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It acts as an early warning system, alerting users to potential triggers before they become overwhelming.
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It guides users towards self-awareness and connection with their authentic selves.
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It brings happiness and enlightenment to people across cultures and backgrounds.
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It protects and nurtures the unique sensitivities of all people.
Ínairí embodies our commitment to providing positivity, support, freedom, and vigilance for neurodivergent users. It's not just an app - it's a companion on the journey to thriving in a neurodiverse world.
Meet
Phoebe
Phoebe Ruttenberg, the daughter of Suzy and David Ruttenberg and a remarkable young woman in her early 20s, is the inspiration behind Phoeb-X. Though diagnosed with autism, ADHD, and epilepsy at 18 months of age, Phoebe remains undeterred and unstoppable—a testament to her unwavering spirit. Currently pursuing a degree in Environmental Science & Policy, Phoebe's journey has been one of overcoming obstacles and embracing her unique perspective.
Phoeb-X is named in Phoebe's honor and aims to create a world where neurodiverse individuals like her can flourish. The company's mission reflects Phoebe's own journey—turning challenges into opportunities and leveraging technology to empower those with different cognitive abilities. By developing innovative solutions, Phoeb-X seeks to make a positive impact on the lives of neurodiverse individuals, inspired by Phoebe's resilience and determination.
